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Creating a "Wow" Experience: Give Them More
Date: January 5, 2009



Wow ExperiencePart Two,

Last week you received an email about "wowing" your customers by giving them more than they expect. This email gives you additional suggestions for creating an incredible experience for your customers and prospects (whether they purchase right away or not.)

In my training programs, particularly the ones where I worked with the Un-employed.  One of the Video's I would show was "Rudy; a Heart of Courage."  Great motivational movie about over coming seemingly "Dead Ends", and about keeping our "Dreams Alive."

In that movie, Rudy was seeking counsel from his spiritual mentor, as to why he had not been able to achieve his Dream.  He said, I prayed and prayed and still it has not happened. His spiritual mentor then told him, "Well, Rudy it works like this..  we pray in our time, and God answers us in His Time.  You just have to be there, when he answers. That's faith."

I would then paraphrase those words and apply them to the Sales Process or to the CRM process.

"We do the Relationship Development in our Time, the Customer buys in their time....  We just have to be there when they Buy."

So it is important to remember,  that not every marketing message should be a targeted sales pitch. Not every conversation has to revolve around their decision to buy or not buy. When building your relationship with your prospects, give them something of immeasurable worth... knowledge.

Here are some suggestions of ways to include valuable content (and start leading your contacts to an eventual sale):

  • Newsletters
  • Tips and tricks of your industry
  • Upcoming industry related events
  • Links to news articles about your industry
  • Free reports and whitepapers
  • Celebrity stories related to your products/services
  • And just about anything else!

Nobody knows your business better than you do. Taking the time to share your knowledge with your contacts will build that relationship of trust and appreciation. Like last week's email suggested, these ideas cost you nothing, but could be worth a fortune in additional sales.

Remember, your prospects and customers should mean more to you than an occasional sale. Give them value and watch your customer ROI soar!

 If you want to grow your business instead of just manage it, then you need Automated Follow-up Marketing software. Discover the difference.


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Kevin Barrett

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