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Analysis Paralysis

Date: August 2, 2009





Analysis Paralysis Body

Ever have a situation where you have been in a planning meeting and everything seemed to be going very well...but in the end, never amounted to anything, no decisions were taken, back to zero again?

Chances are you've been caught up in something called “Analysis paralysis”. In other words, good ideas have been presented, but by the time enough people consider and reconsider the situation, everything seems so much more complex, now.

The ideas that were presented were not as great as you originally thought. Worse yet, in most cases, a conclusion about what course of action to take is never reached.

But, guess what? There is such as thing as "over-thinking." In sports, analysis paralysis might keep an athlete from reacting quickly enough. In politics, analysis paralysis might cause a simple issue to be debated for years. And, in business, analysis paralysis can keep business owners from moving forward in some pretty amazing opportunities!

Thinking over things is good…   “Analysis Paralysis” in not good….  It comes from a place of “Fear” in the decision making process. 

Benjamin Franklin, who is considered to be a pretty clear thinker…  recognized that he often had the same problem of “Analysis Paralysis”.  The easy decisions are just that easy…..  either yes or no and then getting on with the task of putting things into action. 

He found there were times that the situations were not that clear, and he needed a simple way of deciding the best course of action, so he devised a list what is now called the Pro’s vs the Con’s List.  He would make a large “T”, on a piece of paper and on the top of one side he would write “For” and on the top of the other side he would write “Against”..

He then listed all the reasons “For” and then all the reasons “Against”…  now the easy part…  just total the all the “For’s” and then all the “Against”.

The highest number WINS and you move on to the action taking process… 

I know some are thinking…  BUT, there are something’s that are more important than other’s, and the list should be weighted some how!!!!… 

Well Benjamin Franklin realized that did not matter…  What really matters is just making the decision..

Once that was made then all of the resources were then put into motion to MAKE IT HAPPEN!  And it becomes the correct decision..  Interesting!!!!

In Sales we used to call this the “Benjamin Franklin Close”….

To avoid analysis paralysis:

  • Quickly jot down the pros and cons of an idea. (Make the Benjamin Franklin List)
  • Make a decision (If an entire group is deciding-take a vote, Actually The Benjamin Franklin process takes away the need for a vote.)
  • Write out the steps required to follow through.
  • Assign the steps.
  • Follow through.

You didn't become a Creatrepreneur (entrepreneur) to become a hesitant decision maker. By following these steps, you will make good, well informed decisions. Some will work out and some won't. But, at least you won't miss out on BIG opportunities!

If you find it difficult to be a decisive person, remember this, "The success is not in the decision you make; the success is in HOW you deal with the decision you make." Make your decision and then go to work to make it the right decision. It usually will be the correct decision in the end…

Also remember that you can trial run one of the best software programs for Automating Your Marketing!! Infusionsoft

So, If you want to grow your business instead of just manage it, then you need Automated Follow-up Marketing software. Discover the difference with Infusionsoft.


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Kevin Barrett

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