What Does The Marketing “Law of 29” Really Mean?
and Where did it come from?
When I work with clients on “Marketing Automation” and “Fixing Their Follow-up Failure”, sooner rather than later, they ask the Question, “How long do I have to Follow-Up, with my leads?”
That is always an interesting question.
When it comes to conventional business models, we often spoke about “Building a Loyalty Ladder” [...]
Customers Or Profits: A Case For C.R.M.
Forward by: Kevin Barrett
Customer or Profit? A Case for Customer Relationship Management (CRM)
In practically everything I do, I’m a customer, and I expect the businesses I patronize to put me first. But my expectations often don’t stand up against all the financial reasons the companies have for doing things other than the way that’s best [...]
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