Customers Or Profits: A Case For C.R.M.
Forward by: Kevin Barrett Customer or Profit? A Case for Customer Relationship Management (CRM) In practically everything I do, I’m a customer, and I expect the businesses I patronize to put me first. But my expectations often don’t stand up against all the financial reasons the companies have for doing things other than the way [...]
Putting A System In Place
By Kevin Barrett If you’ve been in business for very long, you already understand how difficult running your own business can be. There are employees to manage, customers to wow, and overhead to maintain. What usually happens is small business owners get so caught up in running a day-to-day marathon that they don’t take the [...]
You’re a Marketer
I’m curious. What drove you to start your own small business? A passion for the product or service you provide? A desire to be your own boss? A chance to dust off some ambition? A drive to stick it to “the man?” Did you become a small business owner because you enjoy marketing? Probably not. [...]
Avoid Analysis Paralysis
By Kevin Barrett, KJ Barrett & Associates Ever have a situation where you have been in a planning meeting and everything seemed to be going very well…but in the end, never amounted to anything, no decisions were taken, back to zero again? Chances are you’ve been caught up in something called “Analysis paralysis”. In other [...]
Product Review: BeBiz
By Kevin Barrett Last year I started using BeBiz. BeBiz it is a product from the Internet Marketing Center. I have been associated with IMC, since 1997. I was living and working in Australia at the time and I had an Internet Education Project I was working on… it was then I met Cory Rudl, [...]
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