You’re a Marketer

Posted on | August 11, 2009 | Comments

I’m curious. What drove you to start your own small business? A passion for the product or service you provide? A desire to be your own boss? A chance to dust off some ambition? A drive to stick it to “the man?”

Did you become a small business owner because you enjoy marketing? Probably not. But, if you’re going to continue to grow your business you have to realize this important fact: you are a marketer, not a widget provider.

Let me quickly show you the difference between a marketer and a widget provider.

A Widget Provider:                A Marketer:
Has products                            Sells products
Talked to prospects                   Continually talks to a list of prospects
Has customers                          Builds relationships with customers
Owns a business                       Grows their business
Hopes they’ll stay in business     Is building their business future

So how do you become a marketer?

I’ll get into that with subsequent emails. However, here are a few questions I want you to think about:

Do you know the difference between advertising and marketing?
Are you building your prospect and customer lists?
Does your business have a marketing “system” in place?

Remember, marketing can make the difference between doing alright, and skyrocketing your business!

If you want to grow your business instead of just manage it, then you need Automated Follow-up Marketing software. Discover the difference.

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