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 Learn to Swim with Sharks
Date: March 17th, 2009





Many years ago, before I went to Australia, I ran along side a gentleman from Minnesota in a half marathon race.  His name was Harvey McKay, of McKay Envelopes.... 

Harvey had just finished writing a book called.  Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials) Harvey Mackay , his next installment of a book had the interesting title called: Beware the Naked Man Who Offers You His Shirt: Do What You Love, Love What You Do, and Deliver More Than You Promise Harvey MacKay 

I would recommend adding these titles to your library. They are both just as relevant today as they were some 18 years ago.

Both of these books were a collection of business short stories, Fables or Anecdotes, which conveyed a strong message related to business. 

Much of what Harvey wrote about, was related to building the "Relationship"...  He often said the most powerful, tool a businessperson has is their "Rolodex"... 

Yes!!! I know I have just dated myself with the use of that word...  we call that a "Data Base" now days...

But, even in this present day of technology, businessman still DO NOT, effectively use their "Rolodex", to build relationships...

Interestingly, several friends of mine in Australia, were writing books, and I got in contact with Harvey...  for one of my friends he steered her to a sympathetic publisher, and to the other he wrote a recommendation for the book that she wrote. 

The morale of this is that people "Buy things from you, Friends recommend you to others."...  So, turn clients into friends....

Since, I have lived and worked in Australia for over 16 years, this Video on "Swimming with Sharks" struck home to me just how important it is to build Strong Business Relationships... 

In Effect "How to Swim with Sharks without Being Eaten Alive"...

Just like these Surf Rescuer's, they had a network of support, to help them as they swam....

By keeping up with "Open Regular Communications", with your "Rolodex", you will have friends around when you really need them....

So, help yourself, help your "Business to Swim with Sharks"...  take a look at Infusionsoft....  it can really help you tap into the power of your "Rolodex"....

Also, see "Infusionsoft's Double Your Sales Guarantee" in one year by using their Software. Take the "Infusionsoft Double your Sales Challenge". 


If you want to grow your business instead of just manage it, then you need Automated Follow-up Marketing software. Discover the difference.


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Kevin Barrett

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